Business motto inspired July 12 street fair

Thursday, July 5, 2018

Chris Deverell photo

Sugar Plum Jewelry owner Katelynne Eslick’s “I Believe in Glendive” motto prompted the idea for a street fair being organized by the Dawson County Economic Development Council.

In the mix of numerous summer activities happening in Glendive this summer, the Dawson County Economic Development Council and Sugar Plum Jewelry Co. have announced a summer street fair scheduled for July 12.

The fair, which will run from 5 p.m. to 9 p.m., is set to take over the 200 block of West Bell Street, between Douglas Street and Kendrick Avenue, including closure of Meade Avenue by the triangle park, according to DCEDC Executive Director Jason Stuart.

The street fair will include live music, food vendors, and craft beer provided by Cross Country and Beaver Creek breweries, based out of Glendive and Wibaux respectively.

Stuart said that the idea for a street fair came about during the DCEDC May board meeting, and in part was inspired by Sugar Plum Jewelry owner Katelynne Eslick’s “I Believe in Glendive” motto.

“This came about at our DCEDC May board meeting, and it just started around the discussion of how can the DCEDC help promote the ‘I Believe in Glendive’ message in the community?” Stuart said.

The importance of using the “I Believe in Glendive” message, along with hosting the fair to begin with, according to Stuart, is that he and other members of the community have seen a trend of people having a negative opinion about Glendive, and a lack of understanding of what the city really has to offer.

In particular, Stuart said that he believes some of the boom and bust cycles regarding the economy have left an impact on residents.

“I think that’s left some scars on Glendive, I think that’s definitely had an impact on Glendive and some of the negative attitudes that have been built up over the decades,” Stuart said.

These attitudes run contrary to how the town actually is, according to Stuart, because Glendive does have much to offer in terms of economic and cultural possibilities.

“There are some very good building blocks to build a vibrant and strong economy around. We’ve got to get people thinking positively about those things, and realizing that ‘Hey we have a lot to offer,’” Stuart said. “We’ve got to put a more positive vibe out there to the world, that ‘hey, we’re open for business and we’re excited about the potential of our community and we’re excited to bring you here and joining us in believing in Glendive.’”

Eslick, who is additionally playing as part of the band during the live music event at the fair, said that while she is one of the primary sponsors for the event through her work, financial and material support has come flooding in from a variety of local sponsors.

“We said to them, ‘Hey we’re doing this thing and we need some sponsors’ and all of them just went ‘Of course we’ll help with that.’ That is really cool to see that the other businesses are wanting to sponsor something like this, and that they’re saying ‘I Believe in Glendive’ too.”

Eslick echoed Stuart’s sentiments, saying that initiating the “I Believe in Glendive” message was important to establishing a forward-thinking attitude amongst local residents.

The message of “I Believe in Glendive” has also been an important ethos for Eslick to run her business by. As she said, when she first moved to the city she realized the importance of not only running a successful business, but in showing the city that she was heavily invested in the community.

“It just started because we bought this old building and we wanted to have this show of faith, that this is an investment in the community,” Eslick said. “And it’s doing its job as a slogan and we’ve seen this shift in people’s mindsets. We want to see a shift in the mentality toward more positive.”

Reach Chris Deverell at news@rangerreview.com.

“That is really cool to see that the other businesses are wanting to sponsor something like this, and that they’re saying ‘I Believe in Glendive’ too,”
Katelynne Eslick

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