DoorDash brings convenience and ‘gig economy’ to the area

By 
Brendan Heidner Ranger-review Staff Writer
Thursday, January 13, 2022
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Holiday employee Robert Garfield hands “dasher” Michella Dey a DoorDash order Monday evening. Brendan Heidner photo

Restaurants in Glendive are stepping into the “gig economy” business by implementing DoorDash as an ordering option for customers, however, they are not willing to let the convenience jeopardize their care for quality customer service.

Gig economy, a labor market characterized by the prevalence of short-term contracts and freelance work, has seen a rise in popularity worldwide over the past decade since the launch of apps like Uber, AirBnB, Lyft, and DoorDash as more people search for part-time work to make an extra dime or two on the side.

According to CC’s Family Cafe Owner Klayton Carroll, Door-Dash reached out to him in September on a sales call, hoping to bring their services to Glendive.

As he has worked to bring his business into the modern age, Carroll noted DoorDash may serve the Glendive community with numerous benefits.

“Especially with all the (COVID-19) restrictions and people wanting to not go out in public, we figured this would be a very valuable option for the community to have where they could still enjoy the food that they like and be able to get it,” Carroll said.

Owner of Re-Treat Daniel Allison expressed similar benefits after DoorDash made a sales call to him as well. He added the third-party delivery service would relieve some of the physical labor impacts of his employees and building.

“They don’t have to leave the comfort of their home to get the food, and we don’t have to worry about spending time wiping tables and dumping garbages,” Allison said. “We can focus on their food.”

Although a great idea, both owners noted complications with the beginning process of bringing DoorDash to Glendive.

Carroll explained for a while there were not many local drivers - called “dashers” - to pickup orders people made through the DoorDash app. He noted for the first few weeks it was “a little frustrating” as they would get orders with no one to pick them up.

“We’ve tried to work around it,” Carroll said. “If a dasher’s not available, that’s not our fault as a restaurant, but at the same time our name is still attached to it.”

Local “dasher” Ginger Mosley said she started with Door-Dash in December.

“I set myself up to start at nine in the morning and keep it on until 10 o’clock at night,” she said.

Mosley noted she has delivered orders from CC’s approximately five times since they implemented it in November.

Once more “dashers” signed up to fulfill the deliveries, Carroll noted the service works “fantastic” for them. On the other hand, Allison shared they are taking the on-boarding process with Door-Dash slower as they keep their concern for quality customer service as their No. 1 priority.

He said they posed the question to their customers in a local Facebook group about whether they would use DoorDash if they set it up. The response, according to Allison, was “overwhelmingly” positive.

Along with their slower pace to implement the service, Allison noted some difficulty working with representatives of DoorDash.

“While we are trying to do everything that we can do to give a good valid effort, we have had nothing but struggles so far with DoorDash as a company,” he noted.

Nonetheless, Allison said he will continue to look into it, but will not throw customer satisfaction to the wayside.

“The only way we move forward is if that customer service level is maintained,” Allison said. “We’re not willing to compromise the service we give for a little extra convenience.”

Despite challenges along the way there is potential for the “gig economy” in Glendive.

“I think it’s a great option for the rest of the businesses in the community to consider,” Carroll said, noting the benefit it could have for the senior citizens in the community.

“I know we have a large elderly community that loves coming to my restaurant and so this way they can at least still get the food they enjoy,” he said.

As a “dasher,” Mosley sees the service as a help for both customers and businesses alike.

Due to some businesses not offering delivery services or struggling to find drivers, she noted “dashers” would fill that void.

On the customer’s side, Mosley said it could help determine whether a family decides to dine in or order take out.

“If I want to go out to eat and I see the restaurant I want to go to is busy, I won’t go,” she noted.

“There’s definitely a potential benefit there for the consumer to have a delivery service not otherwise provided,” Allison said.

As DoorDash is new to Glendive, it is undetermined how many businesses will partner with the company at this time.

Reach Brendan Heidner at news@rangerreview.com.

“I think it’s a great option for the rest of the businesses in the community to consider,”

Klayton Carroll, CC’s Family Cafe

 

DoorDash benefits come with a price

While there are obvious advantages for businesses who partner with companies like DoorDash, those perks come with a cost.

According to CC’s Family Cafe Owner Klayton Carroll, a partner business with DoorDash is entirely free for the first month. Beyond that, he noted DoorDash charges the business 15% per order.

The DoorDash ordering system is encompassed within the tablet they send for the business to use. Carroll mentioned more resources DoorDash offers that come with the tablet, including analytics and management of menus.

Convenience for customers comes with a price as well. While the cost of the Door Dash app is free, all other costs vary depending on how small or large an order is.

According to the DoorDash website, “customers pay for the price of their food and any local taxes, plus a delivery fee, an optional Dasher tip and a service fee.”

Some of those fees are waived for firsttime customers and during certain promotions.

Reach Brendan Heidner at news@rangerreview.com.

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