Downtown committee will ask city for matching fund increase

Brendan Heidner Ranger-review Staff Writer
Sunday, January 16, 2022
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The Downtown Master Plan Committee will apply for a Montana Mainstreet Grant that will help fund a study to establish a cohesive brand for Glendive’s downtown district. Brendan Heidner photo

The Downtown Master Plan Committee met Thursday to discuss a possible “branding plan” for Glendive and other goals for 2022.

The committee had asked the City of Glendive for $2,500 to match a Montana Main Street Program grant in the amount of $10,000 to fund the branding study, with a goal of establishing a cohesive brand identity for Glendive’s downtown district.

The brand for downtown would eventually include a logo, color scheme and two to three fonts to help tell the story of who Glendive is.

As DMP Committee reports directly to the Glendive City Council, the committee made its initial request for $2,500 from the city to help pay for the study.

However, Community Development Specialist for the Eastern Plains Economic Development Corporation Dara Deines received new information from the Montana Department of Commerce which may provide more funding.

“(They) said, ‘We would like to see a good plan done, would you like more funding?’,” Deines said.

As a result, the department offered to add an additional $5,000 to their grant ask which requires $500 more in matching funds, for a total of $3,000 in city funds.

Deines noted the request for the additional $500 will go before the city council for consideration at its next meeting on Tuesday, Jan. 18 at 7 p.m.

If the match increase is approved by the council, the DMP committee’s grant ask from DOC will increase to $15,000, for a total budget of $18,000 for the study.

It is undetermined at this time as to when the Montana Main Street Program will award the grants.

“It sounds like (applications) will be on the director’s desk next week though so (we) should know - I’d say - end of January,” Deines said.

As for the branding plan itself, Deines told the committee she hopes to see it finished by August if they are awarded the funds.

Although the committee is unable to begin the plan at this time, Deines noted Marketing Manager for Visit Southeast Montana, Brenda Maas will send a list of potential branding firms which they will review.

Committee member Betsey Hedrick asked if they would set a deadline for whoever they hire to help with the branding process to ensure their goal for completion is followed.

“I’d like to give a deadline,” Deines replied. “Because I think otherwise it could just get dragged on for far too long.”

The rest of the committee agreed and no further action was taken at this time.

The DMP committee meets on the second Thursday of the month at 9a.m.

Reach Brendan Heidner at